If you are of the point that email marketing is getting obsolete and doesn’t create hype or interest in the audience, then you are definitely wrong! Mainly because it is still used in the digital world and for all the right reasons.

Considering what email marketing services do to your business? Fret not because we have covered some of the main aspects.
First of all, there are approximately 9 billion individuals who make use of email applications. Out of that, almost 90% of them check their mailbox on a daily basis.

According to survey and research, 86% of those individuals love to receive promotional emails (mostly have some discounts or awareness of the brand/company). One-third of 86% of people actually purchase services or products from emails. Above all, it is recorded that with every dollar, you have the potential of getting 44 dollars in return.

Again, based on research and study, it is observed that there are customers who check emails daily, without missing any day. These people look for mails from the companies and brands they partner with, are interested in buying their services/products, or/and have a business of any other nature. However, they only want to read meaningful, direct to the point, and concise content. Digital Aimz is a digital marketing company that aids all the basic and professional needs of clients. That’s where our team members with writing templates and emails come in the picture.

Specific Reasons for Starting Email Marketing

The following services play an important role in driving potential leads and responses. Focusing on only these surely do magic and you start generating valued clicks on the website through our unique email templates and content.

Unique Strategies for Email Marketing

First thing first, laying out the entire plan and then putting it on a proper direct give us a roadmap. That gives the answers of all how, why, but, what if, etc. Once the roadmap is designed, the next we work on is “audience”. Determination of best audience in respect to what the company/brand needs is carried out by selecting gender, age group, and geographical location. Content curation is the third step, which means it is the phase in which the message is put forward to the targeted audience. Eventually, the process of sending emails to the selected audience shall be done to generate leads.

Email Newsletter and Subscriptions

At Digital Aimz client will receive our email marketing plans and, in those strategies, we will take care of email newsletters as well as modes of subscription. Newsletters will have the sole interest of the subscriber and bring more novelty towards hiring us as an email marketer for the company. The following are some core areas that will be handled through email marketing services.

• Email deliverability will be maximized
• Open and click-through rates will be focused
• Conversions through leads will be boosted

Also note that the content for your emails will have blogs within the relevant topic and industry, upcoming events and celebrations, case studies of handlings orders, etc.

Call to Actions from Website

Lead magnets shall always remain augmented. Our digital marketer at Digital Aimz will integrate “Call to Action” on various areas of the official website. This will help in promoting business and can be taken as lead magnets. Are you thinking about how it will help? The right placement of call to actions will convert visitors (on the website) to those who would want to subscribe to the email updates. Enlisted below are some ways of a call to actions that we implement on websites.

• Pop-up forms on the website
• Forms on the sidebar
• Floating headers

Lead Magnets

The email list comes in handy while following email marketing strategies. Means, longer the list, better the prospect of making business. In this phase, we develop an email list for the client which includes offers, lead magnets, etc. However, when we add in the lead magnet, they are mostly in the form of free of cost guides, eBooks, and checklists. Our aim while providing email marketing services is to develop lead magnets that bring in more business. Therefore, we always work on strategies that matter to the client.

Software Integration for Email Marketing

Upon requirement, clients will surely be allowed to use a preferred email marketing software. Our potential team will assist in the right selection of email marketing software so that you can send emails and receive leads. However, we give a complete range of options and also allow clients to pick their favorite software. Digital Aimz will gladly sync in your ideas and gladly integrate your software (if it meets our expectations to carry out the entire plan).

Advertising and Commercials in Email Marketing Campaigns

Advertising lead magnets is one of the easiest and fastest ways to expand businesses. That’s the reason why email marketing company, Digital Aimz makes use of the trick! However, to avail these services clients are bound to buy our social media marketing services and other services to carry out this process. Nevertheless, our digital marketers and email marketers will ensure to advertise leads on social media and/or search engines to get a better number of subscribers. Also, advertisements will be directed towards a landing page that will allow the audience to opt for our email list.