Facebook is indeed one of the most influential, impactful, and advertising tycoons of social media marketing platforms. Since its inception, many controversies have been attached to Facebook. It is one of those companies which have a targeted audience closely. So much so that people think Facebook listens to them and then instantly suggests the most relevant product or service through ads.
The question is: are they right?
Well, honestly it is quite scary and worrisome for non-tech people. However, others know if they are getting a recommendation or suggestion to buy a certain product or service, it is because of Facebook pixels. In this article, we are going to decode the ways through which you can easily delete Facebook pixels. Remember, this article is beneficial for both kinds – those who are tech-savvy and also those who aren’t.
Another question that people generally ask related to the deletion of Facebook pixels is:
Who needs to delete Facebook pixels?
All those who once needed Facebook as one of the marketing platforms, web owners, those who own brands and businesses need Facebook pixels. This is mainly about tracking the information of the targeted audience. However, at times when one doesn’t need Facebook as a marketing ground, then they need to remove pixels from Facebook.
In this article, we are about to go into details of how to! It would be an information piece for those who have been wanting to understand the dynamics of Facebook pixels. Also, it would help in removing pixels from the scratch. So, if you are among those who would want to delete pixels, you are in right place.
Without further ado, let’s start…
Facebook Pixel – What Are They?
If you are new to the word, it would be worthwhile to read about it, right? That’s the reason why we would want to introduce you to the word and then go on to the deletion part.
First thing first, whenever you see the word “Pixels” in a sentence, you would think about the meaning. The meaning however is attached to the much-hyped controversy – targeting audience by checking their interests, preferences, etc.
One thing that is a must to know and beware of is that pixels are not always bad. Some customers and clients find them helpful. It is because they find their preferred and most liked products in the form of an advertisement. Likewise, there are many companies and brands which use Facebook pixels. For them, this is one of the best ways to find a targeted audience.
What is Facebook Pixel? [Further Explained]
Facebook pixel is a tool to track the analytics. It is also referred to as a coding design that is supposed to be placed on the website. As soon as visitors come to check out the site, it takes information that is saved in the pixel. The tool however is triggered as soon as someone makes activity on the site. Pixel also notifies the owner about the visit which happens after seeing an advert on Facebook. Within a tool, there is a setting that allows the owner of a website or someone who uses pixel to find out re-visitors. A list of re-visitors helps in digging out the probability of selling a product. So, what happens in resending the advertisements to the potential clients and customers? They watch the advert and get a reminder of buying the product. Also, there is a higher chance of getting a click on the advertisement from where they enter the website where products are sold.
Facebook Pixel Functionality
Every businessman wishes to get his goals of the month met efficiently and before the end of the month. In terms of coding, JavaScript is added to the website that helps in identifying visitors in the website. As soon as they land on the site, their IP address, browser info, location, device identification, and other information that the campaigner can use to carry out target advertising. Tracking and reporting are included in common practices and we know it doesn’t give a good feel. It wouldn’t be wrong to say that they sound a bit creepy. But you have to remember that these practices are deeply used. Google Analytics does the same for their target marketing and target advertising campaigns.
Okay, so then the website is completely loaded, JavaScript runs Facebook pixel, and then reports with a log. In the log, there is everything related to the new identifier is mentioned. Then, the next step is to access the data which are converted in the Facebook Business Manager tool and app.
Now, the main question for which we have been waiting …
How to Delete Facebook Pixels?
First of all, if you think it is a bit complicated procedure to delete Facebook pixels, then let us agree with you. Unlike others, we will never say it is an easy procedure. The reason being, there are some areas which contain major issues and concerns.
It is not doable on many levels… here is why
Facebook pixels are somewhat easy or at least doable when they are from the business manager’s side. It is so not easy to delete pixels on Facebook if you are a regular consumer. Facebook doesn’t give permission to the consumer to block advertisements or pixels. If you really as in direly need to get rid of Facebook pixels then we would recommend you to install ad-blocking in the smartphone or download the perfect tool on the laptop. That will disable tracking and crawling on your information on sites that you visit. Also, your sensitive information will not be shared. But if you don’t want to use this trick, then we have to offer something else.
Easy to delete Facebook pixels for website owners… here is why
You know it is easy to remove a code from a site, right? Likewise, it is very easy to remove pixels from the website. See, there are two ways of using Facebook pixels. Either you opt for manual coding or injecting code. In injecting code, you can use different services (for example Wix, WordPress, Squarespace, etc.).
For Manual Code Integration
Since pixel is just a code that is incorporated in the official sites, it can be removed by deleting the code in the header of the site.
For Injected Method
A tool that you used to inject code in getting pixels can be deleted to remove pixels for Facebook use. You should watch the guide and references given on Facebook (Facebook uses Squarespace for guide) to delete injected code. However, if you have used some other online website designing services like WordPress then you don’t have to worry. It is because most of these website services use the same kind of coding.
Drawbacks of Deleting or Not-So-Deleting Facebook Pixel
Even after deleting and removing pixels from the website, they don’t remove them from the Facebook Business Tool. They remain there for good but yes, some positive actions are done. All the tracking of new visitors on the site is not carried out. The question asked regarding this action is that, does it delete the information? No, the information isn’t deleted. However, it is not shown. Instead, all the information tracked and crawled upon the visitor sits in the business account. It is not used and doesn’t track additional information on behalf of the official website and commercials/advertisements.
How to Avoid Being Tracked by Facebook and Other Websites
An activated Facebook pixel at the website you go to is not safe and Facebook can trace you. If you worry about tracking by Facebook, there are many ways to avoid this tracking. There are some extensions that you can use and avoid these tracking pixels. But note that: most of the extensions work only on Chrome and Firefox. You have to go with the required browser. Below are the steps; by following them, you can avoid tracking.
Consider Ad Preferences
Facebook allows some ad preferences—tools—that can avoid the possibilities of tracking when used on your browser. But, you are trying to avoid being tracked with the help of Facebook, so still, there is the chance of your tracking on Facebook.
Use an Ad Blocker
You can use NoScript and PrivacyBadger to avoid sites tracking your cookies.
A uBlock origin is also a good tool for avoiding trackers, but it also blocks some of the contents of the websites you visit.
Delete Facebook Account
One of the easiest and obvious ways to avoid tracking is deleting your Facebook account. Nor Facebook will able to track your account through pixel, neither the site. Facebook infected the entire web, and it’s difficult to leave it. But you can leave this pixel thing and enjoy a private life.
If you have built the Facebook pixel with your business account, then it’s difficult to delete your account. Instead of deleting the account, you can disable the pixel. By doing this, you can protect yourself from tracking by Facebook.
Last Verdict – Is Deleting Facebook Pixel Doable or Not?
Living a private life without permitting to get traced by Facebook pixels is possible. It is pretty much doable too but the only concern is you have to take a route to disinfect the website and Facebook Business Manager. So, in case you don’t want to use Facebook pixel anymore then, simply delete the Facebook account and opt for the choices mentioned in the article. That will surely give life without privacy concerns. But if you want to continue business and think you’ll be needing Facebook pixel again, then we won’t recommend deleting the account altogether. Take peace of mind and follow other options in the article.